Japan’s Leisure Market Reaches ¥78 Trillion as Tourism Promotion Expands

A report highlighted on 3 November estimated Japan’s leisure market at approximately ¥78 trillion in 2025, representing 3.9% annual growth. Separately, Nippon Travel Agency announced a 5 November partnership with AFP to promote Japanese tourism content internationally; the partnership value was not disclosed. HPC can support destination marketing, tourism research and hospitality investment strategy.

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